As our product is a children's toy, we want our video to have a kid like feel. Originally we thought we would use paper cut outs to create the foreground and background, having a very flat perspective. This is the first attempt at our story board for the video.
After waking up in the middle of the night, the child is frightened by invasive shadows around him/her. Glowing from the belly, the paper cut out Night Owl arrives to ease the child's fear and lulls the him/her back to a peaceful and calm sleep. Lighting would slowly fade out.
We decided to make a slightly more inclusive video, one that had actual footage of our product in it's environment. We kept some of the same ideas, such as using the shadows on the wall. Our Night Owl also took more of a superhero approach. With a cape over his shoulder, Night Owl will save the day, or night.
No comments:
Post a Comment